Happy Friday Everyone! If you think the RiRi heart MAC phase is over, you cannot be more wrong. If you were one of those who missed her RiRi heart MAC collection including her holiday collection, don’t despair because I have wonderful news for you! 🙂 Rihanna for Viva Glam is set to launch on 6 February 2014 and the collection will feature both a lipstick as well as a lipglass in a “frosty blue-red”. For those RiRi fans, not only will you be able to get your hands on a super chic lipstick and lipglass but every cent of the purchase price paid to MAC will go help those men, women and children all around the globe in combatting HIV and AIDS.
So a little background to Viva Glam for those who don’t already know… Viva Glam lipsticks were introduced in 1994 by MAC to raise money for the MAC AIDS Fund and over the past 20 years, MAC has launched 7 exclusive Viva Glam lines including lipsticks and lipglass, with each featuring a limited advertising campaign with celebrities such as Lil’ Kim, Christina Aguilera, Mary J, Blige, Dita Von Teese, Lady Gaga, Nicki Minaj and of course the latest addition, Rihanna… just to name a few. So what does the MAC AIDS Fund do? The MAC AIDS Fund basically provide financial support to organizations working with underserved regions and populations, which in turn, such organizations provide a wide range of services to people living with AIDS around the globe. Basic services include providing nutritional services to people living with AIDS, providing counseling, providing knowledge training, testing pregnant moms for the disease and so forth.
So diarise 6 February 2014 as the product line will be available in MAC stores nationwide and not only glam up but at the same time, you can lend a helping hand to those of need… in a glamorous way of course! 😉
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